Ndeithi is a destination marketer for tourism, brand communications strategist, digital marketing practitioner, advertiser, graphics designer and illustrator. Expert in photography, web communications, advertising and new communication channels and methodologies.
A long-term senior manager at the Heritage Group, one of Africa’s largest tourism and hospitality companies, Ndeithi successfully positioned the group to become a top-of-the-mind destination in Africa helping to increase bottom line of the Kenyan and regional markets to close to 70% of receipts.
Ndeithi is in charge of the overall look-and-feel of theKenyan owned chain of hotels, including on branding, advertising, graphics design, creative direction, drafting of corporate communication, photographic library, media & supplier relations, online identity management and advising CEO on marketing channels. He also supports the sales & e-commerce department’s selling efforts, operations and lodges including in the set up and management of online marketing channels (blogs, social media accounts, seeding channels), sales and marketing and analytics for just-in-time decision making.
Specialties in Tourism: Brand management and positioning, destination marketing, online identity and reputation management, digital marketing, corporate communications, graphic arts, creative direction, advertising, integrated marketing, printing and creative direction.
Ndeithi is also a renowned artist and a manager of artists in Kenya, his key expertise being in the use of sable-hair brushes (using either acrylics & oil paints) as well as charcoal and mixed media experiments. He is currently experimenting with sculpting.